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The Shameless Mom Academy

Sara Dean launched the Shameless Mom Academy to help moms lead more positive, powerful and purposeful lives #everydamnday. Sara is an award winning fitness professional, author, speaker, and transformation coach who spent the last 16+ years serving moms in the fields of psychology, sociology, health & wellness. But, it took becoming a mom herself in 2012 to learn that - holy cow - this is hard work, and if you’re not paying attention you can completely lose your own sense of identity while raising babies. Join Sara every Monday and Wednesday as she and her notable guests (such as Gretchen Rubin, Carrie Wilkerson, JJ Virgin, Susan Hyatt, Cathy Heller, Nichole Nordeman, Melanie Shankle, and Jadah Sellner) dig deep into topics like creating the confidence you crave; turn your struggles into strengths, building better boundaries, and tuning into tiny habits that can change your life. Discover how why thousands of moms all over the world are turning to The Shameless Mom Academy to live bigger, bolder, braver lives #everydamnday.
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Jun 12, 2019

Born and raised in the Chicago suburbs, Nicole DeBoom was a standout swimmer, qualifying for the 1988 Olympic Trials and later graduating from Yale University. She decided to pursue the sport of triathlon, and a lucky seat assignment introduced her to her future husband, Tim DeBoom (who would later become a 2-time Hawaii Ironman World Champion), on a flight to the 1995 Triathlon World Championships. Nicole started racing professionally in 1999, racking up countless podium finishes. During the final stage of her racing career in 2004, Nicole created and introduced something that had never been done before – the very first running skirt.

Shortly afterward, Nicole went on to launch Skirt Sports with the mission of helping women find inspiration, confidence, and courage through the transformative power of running and fitness. Today, Skirt Sports is a national women’s apparel brand offering a full line of products that fit real women’s bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 7-year-old girl, Wilder.

Nicole’s energy is as big and dynamic as her racing career.  I think you’re going to love this conversation as much as I did!

Listen in to hear Nicole share:

  • How she went from being a professional athlete who didn’t want kids to have a daughter that completely changed her sense of identity
  • How she adapted to NOT doing it all
  • Her evolution from a professional athlete into a working mom with a mission (and the shift in identity when you no longer workout 3 times a day)
  • Her mission in building a company that makes athletics and working out more feminine and more accessible to women of all abilities and body types
  • What inspired her to start a nonprofit and the impact it’s had on other women

Links mentioned:

Thank you to our sponsors:

  • Lola: Get organic cotton tampons and other hygiene products delivered right to your door. To get 40% off all subscriptions, go to Lola and use the code SHAMELESS40 at checkout.
  • Instacart: Get your groceries delivered to your door! Save $10 off your first order at Instacart or on the Instacart mobile app when you use the promo code SHAMELESS10 at checkout.
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